We live lives that are constantly connected to the outside world. Our mornings, more often than not, begin with a glance at our phones to see what the latest voices from the cloud have deemed important and relevant to our day to day. Possibly, it is our smart homes that provide the latest lay of the virtual land. Regardless of how the digital voices deliver the message, the message is there to hear.
Technology today allows everyone to express their opinion as quickly as it takes them to punch out 280 characters on their phones. We can all have our 15 minutes of recognition and often at the expense of someone’s product or service.
As a brand owner or marketer, making sense of these digital voices and accurately pinpointing the ones that you can truly make a difference with can be a daunting task at the very least. Leveraging technology to sift through the noise to filter out what matters to you and your sphere of influence is crucial to success, even at the daily interval. Voices can truly travel at the speed of thought today, and having a system that can predict where to focus your attention if where we all need to be. Check out this video from Kevin O’Leary on this topic –